fit flops catching the imagination of women everywhere
May 30th, 2008 by SSU TeamWe’re here to keep you all informed of interesting technologies…
Well …. what with it being summer and everything it seems the eternal quest for a beach body is on - and this ties in nicely with the technology that is catching our eye at the moment……..fit flops.
What’s more fit flops seem to be catching everyones eye - not only are they selling well, they seem to plastered all over the women’s glossy magazines - featured in such style bibles as vogue and grazia.
Anyway …… from a shoe technology perspective what’s it all about?
Well, several leading studies have shown that wearing Fitflops actually extends the amount of time that your slow twitch muscles are engaged during each step by between 10-12%. They do this becasue they have a multi-density midsole which works your big leg and bum muscles in a slightly different way through the foot strike. So, just by wearing them, walking to work, working around the house or shopping and you’ll feel and see the benefit. Fitflops have even been clinically proven to increase the amount of time that the gluteus maximus muscle is activated during walking…meaning they work your bum muscles more.
Our view? …. Although the multi density midsole technology isn’t necessarily revolutionary, the way it is being applied (to help tone muscles) is new and interesting. The stats back up the hype, they’re mega comfy and they’re as hot as hell.
These sandals get a big thumbs up from us
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Tags: fit flops, shoe technology